Alabama Community College System:
Career-Connected Education
Exploratory Work
design-thinking session to determine goals and desired outcomes
discover themes
deliver data “what we heard”
Campaign Creation
pitched 3 campaigns
refine and expand on selected campaign
UX for LP
Determine IA
(career-connected, radius to locations, etc)
developed wireframes
build in hubspot – product page
Asset Creation
build banner ads that lead to LPs
career-focused, outcomes/salary, time to completion, etc.
Outcomes
link to articles
awards won
