Maureen Swiertz. Design Director. User Interface (UI) & Experience (UX) Designer. Problem solver and solution provider. I enjoy being challenged to create the best possible online experiences for users and believe that each should be visually attractive, friction-less and delightful. Currently, I am the Senior Interactive Designer at Wiley Education Services, where I am responsible…
No matter if it's a project for the global organization where I am currently employed or on freelance projects, I take pride in everything I create. I do my best work out of the gate, keeping revisions to a minimum. And always...always keeping the user at the forefront.
The following is a high-concept, large-scale project that my team of three pitched as part of the Innovation Challenge (a ‘Shark Tank’-like competition) at Wiley. We took home the “Highly Ambitious Award.” For the challenge I worked as team leader/project manager, UX and UI designer and also co-authored a 40-page business plan. The project was…Read Case Study
Challenge: Potential students were (a) not engaging with the content and filling out the form and (b) not recognizing that the program was online. Approach: Clarified that it was an online program by highlighting the word “ONLINE” in the program title. Also pulled the content up on the page by decreasing the height of top…Read Case Study
Challenge: A brand manager in our UK office wanted to show the breadth of the University of Birmingham online student population around the globe. The only real direction as far as what type of experience she wanted to create was wanting ‘some sort of an interactive infographic’ as a visual representation. Approach: My immediate thought…Read Case Study
Challenge: Create a unique visual look working as Art Director for a series of new videos for American University, that were student and faculty interviews, but weren’t the typical “talking head shots” that we’ve seen repeatedly. Approach: When we had the initial kick-off meeting, there were certain words that I noticed written in the brief…Read Case Study
Challenge: Recently, Vlerick Business School, one of the partners at Wiley Education Services, wanted to increase phone leads. It was asked of me to add a button to the navigation as well as design the experience for the appointment page. Approach: We discovered a potential friction-point in the original wording typically used for our appointment…Read Case Study
Maureen is a highly creative person who is able to understand the needs of very picky and indecisive people and deliver great design projects within scope and deadline. She consistently provided quality work and great design direction.
Catherine Clark – Online Content & Design Professional
Maureen has a superlative creative mind, and her skills in web site and electronic media design are exceptional. She is prolific, quality focused and challenges stereotypes. Her knowledge of technology is also an asset. She is a pleasure to work with and I highly recommend her for appropriate opportunities.
John Blanchard – Publishing, Operations and Technology Consultant
Maureen’s design skills are bar none. She continuously sets the bar extremely high not just for her work but also for herself. She goes above and beyond and thinks outside of the brief. She also is constantly advancing her skill set - as evidenced by her recent UX certification. I have also seen her hone her skills in leadership and creative direction. She is a lifelong learner and is always seeking new ways to improve. I absolutely love working with Maureen. I have the utmost confidence and trust in her abilities as she nails it every time with the projects that we work together on. She literally is the best.
Allison Zupancic – Senior Brand Manager at Wiley Education Services
Maureen is an extremely detail-oriented person, who brings a fresh approach to web design, all while truly taking into account the clients wants and needs. In working with her on one of our largest client website rebuilds, she took a very restrictive client color palette, which the client even admitted was challenging, and exceeded their expectations. There were many times when the project called for working weekends; Maureen took this in stride and never displayed frustration. She is a true professional.
Alexis Mobley – Consultant/Senior Project Manager
Maureen is an incredibly talented web designer. I worked with her on many web and electronic newsletter projects at Reed Business Information, and was never unhappy with any of her designs. She always had great ideas and the artistic (and coding) talent to execute them well - whether the project at hand was an electronics industry website or a recipe newsletter for chefs and restaurant managers. She has my whole-hearted recommendation.
Kim Kishbaugh – Communications Professional
Experience + Skills
Skills: UI Design, UX Design, Interactive Design, Visual Design, Responsive Design, Mobile First Initiatives, Web Strategy, Experience Design, Front End Development, Print Design, Email Design & Intranet Design. Tools: Photoshop, Sketch, XD, InVision, Dreamweaver, Illustrator, and InDesign.
Cups of Tea Consumed
A sample of some of my work.
Below I showcase a few examples of my Photoshop skills. When you have to do things like create backgrounds that weren’t there and such it looks like a simple transformation to most people, but as designers know… it takes skill and creative problem solving. Example one: Shifting counselor to the left to help with some…
Taking a Moment
One of the outside agencies we work with recently designed and added a button for a new quiz to our Wiley Education Services website. The concern was that it looked entirely too much like the button that already existed on the site that would be just above it. While I know that agencies constantly are…