Maureen Swiertz. Design Director. User Interface (UI) & Experience (UX) Designer. Problem solver and solution provider. I enjoy being challenged to create the best possible online experiences for users and believe that each should be visually attractive, friction-less and delightful. Currently, I am the Senior Interactive Designer at Wiley Education Services, where I am responsible…
No matter if it's a project for the global organization where I am currently employed or on freelance projects, I take pride in everything I create. I do my best work out of the gate, keeping revisions to a minimum. And always...always keeping the user at the forefront.
The following is a high-concept, large-scale project that my team of three pitched as part of the Innovation Challenge (a ‘Shark Tank’-like competition) at Wiley. We took home the “Highly Ambitious Award.” For the challenge I worked as team leader/project manager, UX and UI designer and also co-authored a 40-page business plan. The project was…
Read Case StudyChallenge: Potential students were (a) not engaging with the content and filling out the form and (b) not recognizing that the program was online. Approach: Clarified that it was an online program by highlighting the word “ONLINE” in the program title. Also pulled the content up on the page by decreasing the height of top…
Read Case StudyChallenge: A brand manager in our UK office wanted to show the breadth of the University of Birmingham online student population around the globe. The only real direction as far as what type of experience she wanted to create was wanting ‘some sort of an interactive infographic’ as a visual representation. Approach: My immediate thought…
Read Case StudyChallenge: Create a unique visual look working as Art Director for a series of new videos for American University, that were student and faculty interviews, but weren’t the typical “talking head shots” that we’ve seen repeatedly. Approach: When we had the initial kick-off meeting, there were certain words that I noticed written in the brief…
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Challenge: Recently, Vlerick Business School, one of the partners at Wiley Education Services, wanted to increase phone leads. It was asked of me to add a button to the navigation as well as design the experience for the appointment page. Approach: We discovered a potential friction-point in the original wording typically used for our appointment…
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Skills: UI Design, UX Design, Interactive Design, Visual Design, Responsive Design, Mobile First Initiatives, Web Strategy, Experience Design, Front End Development, Print Design, Email Design & Intranet Design. Tools: Photoshop, Sketch, XD, InVision, Dreamweaver, Illustrator, and InDesign.
A sample of some of my work.
Below I showcase a few examples of my Photoshop skills. When you have to do things like create backgrounds that weren’t there and such it looks like a simple transformation to most people, but as designers know… it takes skill and creative problem solving. Example one: Shifting counselor to the left to help with some…
One of the outside agencies we work with recently designed and added a button for a new quiz to our Wiley Education Services website. The concern was that it looked entirely too much like the button that already existed on the site that would be just above it. While I know that agencies constantly are…
