Home / shemakes

American University Iterative Redesign

A recent project I worked on was the iterative redesign of American University’s online programs website. Traditionally, we’ve done massive website redesigns where I’ve overhauled the wireframing (UX/layouts) and comps (UI/visual design) for our partner sites on a short timeline. We now moved toward doing iterative design updates where we hypothesize based on Google Analytics…